Jeans are often designed to hold the body in place.

Rigid cuts, tight waists, fabrics that barely move.

But the body changes.

It changes over time, and it also changes throughout the day:

You sit, you walk, you eat, you move.

Comfort should be part of everyday clothing.

Series 01 was designed with this idea in mind.

The fabric, the cut and the structure are meant to adapt to the body instead of restricting it.

Jeans should move with you, not compress you.

Everyday clothing should feel natural to wear.

Sometimes the best pieces are the ones you don’t have to think about.